CASE STUDY - CANON (SHOP)
COMPANY:
A trailblazing provider of cutting-edge imaging solutions for Canadian consumers, businesses, and industry experts.
PROBLEM:
To decrease reliance on brand campaigns for revenue generation and enhance return on advertising spend (ROAS) by precisely target users with pertinent products and audience indicators at a sub-category level.
SOLUTIONS:
We pinpointed Performance Max as a pivotal solution for boosting sales volumes effectively.
APPROACH:
The brand experienced tremendous growth by segregating Performance Max into sub-category-specific campaigns. By leveraging Performance Max's advanced capabilities to target specific subcategory product-level audience signals and product listing groups, and optimizing Google Merchant Center by acquiring the trusted store badge to rank higher on the shopping results page, there was a 36.5% increase from January to May 2024 year-over-year, while still marginally increasing the ROAS by 3.3%.
Results
CASE STUDY - CANON (B2B)
COMPANY:
A trailblazing provider of cutting-edge imaging solutions for Canadian consumers, businesses, and industry experts.
PROBLEM:
To increase Market Qualified Lead (MQL) & Sales Qualified Lead (SQL) volumes for the B2B wing, thereby enabling the sales team to convert effectively
SOLUTIONS:
Focused on promoting the Financing Program as the primary vertical. Utilized targeted channels (Google, Meta) and specific audience segments (Lookalikes, Interest + Lookalikes)
APPROACH:
Identified key programs for promotion. Selected optimal ad channels and audience segments. Through strategic and agile experimentation, the brand experienced a significant increase in MQL volumes, achieving a 4.46x rise post-onboarding compared to the previous period, while simultaneously reducing Cost per MQL by over 50%.
Results
CASE STUDY - PREMIER CHESS ACADEMY (PAID)
COMPANY:
An E-learning Chess Academy startup based out of Delaware, United States
PROBLEM:
To expand beyond key revenue-generating geographies such as the USA and India and establish a steady lead engine in new countries, resulting in increased student enrollments.
SOLUTIONS:
Identified countries in the APAC and EU regions with similar demographic and psychographic characteristics to our ideal audience persona (i.e., parents who have previously enrolled their kids).
APPROACH:
- We ran highly targeted campaigns that utilized lookalike audiences and interest-based targeting on platforms like Meta and Google ads.
- As a result, from January to May 2024, we saw an exponential increase in leads from these regions year-over-year, with a cost per lead 48% lower than in the USA during the same period.
Results
CASE STUDY - GIGGLES NEWBORN STUDIO
COMPANY:
Giggles Newborn Studio is a professional maternity, newborn, and family photography studio in the Greater Toronto Area (GTA).
PROBLEM:
- Brand visibility and profile visits for regions in Toronto, Canada
- Potential lead generation
SOLUTIONS:
Establish a lead generation engine via social platforms and website to increase photoshoot bookings.
APPROACH:
- Leveraged Instagram DM, Instagram profile visits & Google Ads Search Campaigns to increase lead flow
- Incorporating a lead generation user flow in addition to a ecommerce user flow on the Giggles website.
Results
CASE STUDY - KALKI (PUBLISHED BY GOOGLE)
CASE STUDY - KALKI
COMPANY:
An apparel brand offers the best of contemporary, ethnic Indian fashion and fusion-wear styles.
PROBLEM:
- Increase the brand visibility for multiple geographies focusing India, UK, USA, Canada, Australia.
- Increase sales volume from multiple countries
SOLUTIONS:
- We identified Performance Max as a pivotal solution for boosting sales volumes effectively.
- Increase in brand search volume on international domains
APPROACH:
- Expanded Performance max campaigns across the categories and geographies
- Optimized relevant brand terms to increase the visibility across the geographies
- Focused on increasing the pool of converting products and adding them in the performance max campaigns
Results
CASE STUDY - STAY VISTA (SEARCH ENGINE OPTIMIZATION)
COMPANY:
A startup based in India specializing in providing holidaymakers with unparalleled access to an extensive array of luxurious private villas.
PROBLEM:
The website experienced reduced traffic due to a shift in the brand name leading to a drop in the overall organic traffic.
SOLUTIONS:
We identified high search traffic city pages and formulated SEO strategy for boosting high quality, non-brand search traffic.
APPROACH:
- Perform a technical SEO audit and conducted thorough keyword research to identify relevant keywords and phrases that align with the brand and target audience.
- Identifying pertinent search terms and phrases through comprehensive keyword research that resonates with the audience.
- Identifying pertinent search terms and phrases through comprehensive keyword research that resonates with the audience.
- Develop high-quality, informative and engaging content that addresses the needs and questions of the targeted audience.
Results
CASE STUDY - STAY VISTA (PAID)
COMPANY:
A startup based in India specializing in providing holidaymakers with unparalleled access to an extensive array of luxurious private villas.
PROBLEM:
- How to grow over all business annually?
- How can paid channels help in increasing the overall growth?
SOLUTIONS:
We identified perf max as one of the key solutions to increase sales volumes efficiently.
APPROACH:
- Expansion of the performance max campaigns across multiple location squads.
- Created campaign budget and room inventory management model to efficiently distribute budgets across the campaigns based on seasonality and rooms availability.
- Utilized tactical features like URL expansion, Google inventory feed to make our campaigns more relevant to the user searches.
Results
CASE STUDY - THE HOUSE OF TEXTILES
COMPANY:
An e-commerce company offering exclusive fabrics for designers and online customers, serving both Business to Business and B2D market.
PROBLEM:
Striving to drive higher revenue and harvest designer leads.
SOLUTIONS:
We meticulously crafted audience segments for designers to enhance the precision of our marketing efforts, for both Google and Meta.
APPROACH:
- By leveraging detailed user data and behavioral insights, we ensured that our campaigns reach the most relevant and engaged audiences.
- Additionally, we conducted a comprehensive audit to ensure Shopify was seamlessly integrated with various ad platforms.
- As a result, we observed an increase in lead numbers and revenue.
