Marketing Analytics
Analytics that help you market with confidence
Our analytics framework
Turning data
into real results
Whether it is
Optimizing Ad spend
Improving Conversions
Refining Messaging
we give you the clarity to act with confidence.
Data-First Setup
for Scalable Growth
Before we launch any campaign, we make sure your data infrastructure is built to scale. We work with both eCommerce and lead generation businesses to set up tracking and integrations that provide full-funnel visibility ensuring every ad dollar is backed by clear, actionable insights.
eCommerce Businesses
Enhanced eCommerce Tracking for End-to-End Visibility
We implement enhanced eCommerce tracking using GA4 to capture and understand user behavior across the entire purchase journey.
What we set up
Product view, add-to-cart, checkout, and purchase tracking
Event tagging and attribution for marketing campaigns
Funnel visualization to identify drop-off points
Data layer configuration for custom events (if needed)
With this setup, we’re able to pinpoint where customers drop off, optimize for conversion, and scale campaigns that drive revenue.
Lead Generation Businesses
Tracking & CRM Integration for Lead Quality & Funnel Insight
For lead-based businesses, we ensure that every interaction is tracked and tied back to campaign performance, so you know exactly what’s generating high-quality leads.
What we set up
Full form tracking across the site (clicks, submissions, completions)
Integration of campaign data with your CRM or backend system
Event-based triggers in GA4 for accurate lead attribution
Custom dimensions/UTMs to trace lead source and journey
This allows us to monitor lead quality, match ads to actual results, and confidently scale what’s working.
Automated Reporting & Real-Time Dashboards
Report Dashboards
Spend less time building reports, and more time making decisions.
We go beyond analytics setup by automating reporting with real-time dashboards and daily analytics, removing the need for manual data work or slides.
That means your team can
Access campaign performance at a glance
Focus on strategic analysis not spreadsheets
Make informed decisions quickly
Track key KPIs and ROI in real time
Let the data work for you without spending hours working on it.
100%
Increase in funnel visualization
“Performlytics’ comprehensive analytics setup approach, combined with their data-driven insights, has significantly enhanced our overall business performance. Additionally, their team consistently provides detailed performance reports with actionable recommendations, solidifying their role as a key partner in scaling our business.”
Bia Ali
Photographer & Founder of Giggles Newborn Studio
Not sure where to begin with analytics? Let us turn your data into dollars that count
Where we blend analytics and performance marketing to drive real results
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