Paid Search (Google & Bing Ads)
Search engine marketing where we turn traffic into tangible results
At Performlytics,
We don’t just drive clicks, we deliver Outcomes.
Our performance - driven Search Engine Marketing strategies are built to attract the right audience, maximize ad efficiency, and convert interest into measurable business growth.
Whether you're looking to
Boost visibility
Increase leads
Improve ROI
Our tailored SEM campaigns are designed to deliver real, tangible results that impact your bottom line.
We’re not just digital marketers
We're certified partners with
the platforms that matter
As an official Google Ads Partner and Microsoft Advertising (Bing Ads) Partner, we bring platform-level expertise, early access to new features, and direct support that helps you get the most from your ad spend.
Full-Funnel, Zero Guesswork
From awareness to conversion, we design strategies that scale with precision and impact
Insight
Understand the Business & Audience
We begin by deeply understanding your business model and defining key customer personas. This ensures our strategy is aligned with your brand, goals, and target audience.
Measure
Build a Robust Analytics Foundation
Before any campaign launch, we set up a performance-ready analytics structure defining conversion goals and measurement frameworks tailored to your business objectives.
Plan
Architect the Right Campaign Structure
Using insights and data, we craft a strategic campaign structure that spans across Google Search, Performance Max, and more. This helps map real user demand to the right campaign types and formats.
Align
Feed Campaigns with the Right Signals
With clearly defined goals and tracking in place, our campaigns are powered by rich audience signals allowing platforms like Performance Max and Search to optimize more efficiently from the start.
Calibrate
Apply Strategic Bidding and Optimization
We layer in intelligent bidding strategies, tailored to your KPIs (ROAS, CPA, etc.), & continuously fine-tune campaigns to improve performance and maximize ROI.
Track
Monitor, Broadcast and Optimize for Business Impact
We keep a close eye on pacing, performance, and budget allocation ensuring real-time decisions are made in alignment with your broader business goals.
The IMPACT SEM Framework is how we deliver performance with precision. It's our end-to-end process for ensuring your search marketing not only reaches the right audience, but drives measurable, scalable business results.
90%
YoY increase in Gross Merchandising Value
2x
Increase in booking revenue YOY
“We have seen our Direct-to-Consumer online customer acquisition revenue grow remarkably at 133% year-over-year. Concurrently, we have enhanced our Return on Ad Spend by an impressive 219% year-over-year.”
Ritika Gupta
Assistant Vice President - Growth & Marketing StayVista
New to SEM or not seeing results?
We’ll get you growing and showing up where it counts on search
Where we blend analytics and performance marketing to drive real results
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